AdXcel AdXcel is an advertising technology company focused on radically changing display advertisement processes, performance and costs as they exist today.
In an attempt to manage the increasing fragmentation of digital media options and channels and the increasingly poor Click-Through-Rates and low return on investment, the advertising industry has created 100’s of fragmented solutions such as: rich interactive ads, targeting/optimization, real time bidding, etc. While each of them is individually useful they create technology barriers that increase cost, time to market and limit creativity and scalability. There is no single technology that delivers high performance interactive dynamic ads across all channels allowing an advertiser to achieve the highest possible ROI for their marketing dollars.
AdXcel’s mission is to change all of that. AdXcel’s Quantum end-to-end, self-service display advertising platform delivers real time dynamic targeting and optimization of interactive messages across all media channels including Web, Social, Mobile, seamlessly integrating with ad exchanges, DSPs and RTB platforms and all existing ad servers and reporting systems. AdXcel’s Quantum platform greatly simplifies the process of creating and managing state of the art campaigns and delivers a quantum leap in ad performance at 1/10 of the time and cost.
AdXcel was founded in 2009 in Pleasanton, California. The company is led by a talented team of internet veterans with a track record of launching multiple previously successful startup companies.